Social Media & Seasonal Campaigns, 2024 - 2026
My work with RadioShack focused on building and expanding the brand for the U.S. market from the ground up. As part of the team involved in its creation, I contributed to shaping its identity, voice, and visual direction to resonate with a modern audience while staying true to its legacy.
I developed and executed seasonal campaigns, ensuring consistency and impact across key moments throughout the year. In addition, I created engaging social media campaigns designed to connect with audiences, increase brand awareness, and drive engagement across platforms. My work also included email marketing, where I crafted targeted communications that aligned with campaign strategies and strengthened customer relationships.
Overall, my role combined creative direction and strategic thinking to help establish a cohesive and dynamic brand presence in the U.S. market.
Scope of work: Social Media & Email Marketing
