Graphic design, 2023
Plaza Merliot, a local mall located in the heart of Santa Tecla—my hometown in El Salvador—has a fun and ever-evolving brand identity that adapts with each season.
For the 2023 Children’s Day campaign, we created a vibrant pixel-art kingdom featuring Mel, the mall’s mascot, alongside characters inspired by the activities planned for this special celebration. The result was a playful and immersive visual concept that captured the spirit of the event.
Scope of work: Graphic Design & Illustration
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This project was created for Upmake Latam, a digital marketing agency based in El Salvador.
https://upmakelatam.com/
https://upmakelatam.com/
