Graphic design, 2023
Plaza Merliot’s brand identity is highly versatile, yet consistently unified by Mel, its mascot. Present across every campaign, Mel brings the brand to life while celebrating each holiday and event throughout the year.
This collection showcases a range of posts and videos developed for multiple digital channels, highlighting the brand’s adaptability and visual consistency across seasonal campaigns.
Scope of work: Graphic Design, Illustration & Animation
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This project was created for Upmake Latam, a digital marketing agency based in El Salvador.
https://upmakelatam.com/
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